To continue reading this content, please enable JavaScript in your browser settings and refresh this page. When Coke first developed Freestyle technology, it was ...

The Coca-Cola Company is transforming beverage dispensing with new machines allowing it to translate consumer trends into new ...

What’s new: Coca-Cola’s latest Freestyle machines feature a redesigned Equinox interface, modular components, and faster product development driven by real-time consumer data. Why it matters: The ...

There's no denying the Coke machines with a touchscreen, known as Coca-Cola Freestyle, are awesome, as they allow you to mix and match over 100 drinks. Coke even includes functionality to pour your ...

In May 1886, the very first glass of Coca-Cola was poured from a soda fountain at Jacobs’ Pharmacy in downtown Atlanta. Now 140 years later, the Atlanta beverage giant continues to reinvent how it ...