When you’re looking for a space to create a mood board of your life, odds are you’re curating it on Instagram. This social media platform is aesthetic-heavy AF, which makes it ideal for building a ...

Want to Instagram like a fashion influencer? You're not alone. These days, it seems like celebs, Instagram models, and all us normies alike are turning their photo feeds into something increasingly ...

To learn more about our editorial approach, explore The Direct Message methodology. A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They ...

In the recent past, Instagram users had grown so accustomed to the hyper-stylised blueprint of the A-list celebrity’s profile that homogeneous glamour shots felt seared into our blue-light fatigued ...

Artfully photographed glasses of wine are all over Instagram — but a new collab between two digital age favorites encourages social media-savvy wine enthusiasts to put a whole new spin on these ...

Instagram's head says creators will have to embrace a "more raw aesthetic" in the age of AI. Adam Mosseri said the spread of AI images has killed the polished, curated feed that made Instagram popular ...

When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come to mind -- most likely reminiscent of what you tend to see on your customized Instagram feed. Maybe you think of ...