Influencer Hannah Krohne quit her full-time corporate job to become a fashion influencer and she tells PEOPLE the most ...

In an ecosystem where direct linking in feed posts isn’t allowed, Instagram influencers, particularly in fashion and activewear, have developed a sophisticated, multi-channel strategy to convert ...

The $8 billion influencer marketing economy is slated to nearly double in size by 2022, but brands are finding it increasingly difficult to stand out in a crowded field. As it grows, the market has ...

Instagram influencers often lead glamorous lifestyles—in fact, that’s kind of their whole thing. But where does the money come from to live in luxury? Influencers can earn income in a number of ways, ...

Add Yahoo as a preferred source to see more of our stories on Google. Lucy Owen always knew who she wanted to work with ‘women with authority, who had a background in fashion, beauty, interiors, ...

The couple first announced their engagement in June 2025 ...

In the digital era, fashion no longer trickles down exclusively from runways or glossy magazines. Instead, it spreads at lightning speed through screens, feeds, and short-form videos. Today, fashion ...

Beauty’s social media power is changing pace. Exclusive data from influencer marketing platform Lefty offers a snapshot of where the industry currently stands. Beauty’s earned media value (EMV) on ...

With Cophenhagen Fashion Week now underway, all eyes are currently on Scandinavian influencers. Because when it comes to the hottest trends and coolest pieces, the Scandi bloggers always seem to be ...