More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.

While Meta’s Reels share continues to grow year-over-year, YouTube’s watch time for Shorts remained flat last year.

Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram (META) and made up more than half of all the ads shown on ...

New data shows Instagram Reels ads now make up over 50% of all ad inventory, as users spend nearly half their time on the app ...

Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize ...

In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids. Instagram is ...

Dec 18 (Reuters) - Instagram is set to account for more than half of Meta Platforms' (META.O), opens new tab advertising revenue in the United States next year, as the social media platform improves ...

Meta Platforms Inc’s (NASDAQ:META) Instagram has the potential to generate 50% of the company’s advertising revenue in the U.S., Bloomberg cites from Emarketer estimates. Instagram could breach $32 ...

With half the world's population using Meta's family of apps, the social media powerhouse is still focused on helping brands tap into cultural conversations. Ahead of its NewFronts presentation on ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...