More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram (META) and made up more than half of all the ads shown on ...

Instagram Reels: Nowadays, Instagram Reels are not just a source of entertainment, but have become a major platform for personal branding and earning money. Instagram Reels: Nowadays, Instagram Reels ...

Meta’s Instagram saw more than half of all its advertisements run on its short-form video Reels format in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower.

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Opinions expressed by Digital Journal contributors are their own. Short-form videos continue to influence how Instagram connects with users globally. Reels allow content creators to expand reach and ...

New data shows Instagram Reels ads now make up over 50% of all ad inventory, as users spend nearly half their time on the app ...

If you want to grow your following organically on Instagram, it's no secret that reels should be your new best friend. After TikTok exploded, Instagram quickly scrambled in mid-2020 to catch up to the ...

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.