More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

Platforms built to connect people, for better or for worse, are now for doing the opposite.

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

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As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

Instagram users flooded social media with complaints about Reels suddenly being filled with graphic content. Some users claim that despite Instagram’s “Sensitive Content Control” enabled to its ...

A new section in the Reels tab displays what videos your friends have engaged with. A new section in the Reels tab displays what videos your friends have engaged with. is features writer with five ...

Add Yahoo as a preferred source to see more of our stories on Google. Instagram also added a Following tab with three feed choices: All, Friends, and Latest. That means you can prioritize close ...