Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States. By Mike Isaac ...

With so many social-media apps to choose from, which one is the best for building an audience now? Lifestyle influencers at VidCon said Instagram reels and YouTube shorts are best for creators to get ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

TikTok faces a potential ban in the US if ByteDance doesn't divest by January 19. The ban could impact creators relying on TikTok for income through brand deals and e-commerce. Instagram and YouTube ...

Meta’s popular social media platform Instagram may soon allow users to upload long-form videos, signaling potential challenges for YouTube and its content creators. Instagram head Adam Mosseri hinted ...

YouTube has started testing a new collaboration feature, similar to Instagram's and TikTok's. A Google employee explained on YouTube Help that it will allow creators to add collaborators to a video so ...

To better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference ...