To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing. Engagement is one of the most critical ...

In 2014, BuzzFeed launched a quiz called “What City Should You Actually Live In?” Since then, the quiz has been viewed more than 20 million times. The company now creates multiple quizzes every day ...

WhatsApp is taking engagement to the next level. The messaging giant is testing a Channel Quiz feature, which allows admins to create interactive quizzes that go beyond simple polls or updates.

As messaging platforms compete to become more than just communication tools, WhatsApp is quietly expanding what Channels can do. The company is now testing aquiz-based update feature for Channels, ...

WhatsApp appears to be working on a new feature that could make channels far more interactive than they are today. The messaging platform has started testing quiz-based interactions for channels, ...

WhatsApp tests Channel Quiz feature for admins to create interactive quizzes Feature shows correct answers instantly with confetti animation for users Admins can view quiz results and participation, ...

Israel’s state broadcaster KAN used Sport Buff technology to engage thousands of viewers during the World Cup – and now it wants to do even more. Broadcaster KAN is using the gamification and fan ...

WhatsApp is taking user engagement to the next level by reportedly introducing a new Channel feature that lets admins create and share quizzes with their followers. Currently in the beta phase, the ...