From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

If you're thinking about expanding your business overseas, you probably know that you could encounter differences in language, culture and customs. You may have to make changes in logos and colors, or ...

Launching your business overseas can be an exciting and frightening endeavor. When you enter a new market, you will have new customers, new employees and new partners. It is important not to blindly ...

The economic situation of your market impacts what you offer and how you present it to your target customers. For international marketing, the economics of the target market as well as the ...

Empirical studies investigating the relationship between marketing standardization and performance have generated mixed results. This study investigates the causal ordering between marketing strategy ...

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign ...

How do today’s major global brands develop a digital presence and compete organically in local markets throughout the world? It’s called glocal. No, that’s not a typo – glocal is a sophisticated ...

This is a preview. Log in through your library . Abstract This study examines the causal relationship between firm characteristics, international marketing strategies, and export performance by means ...

During the 2013-14 school year, 886,052 international students were enrolled at a U.S. college or university, and that number is quickly increasing. The U.S. has long been a destination for education ...