Procter & Gamble's storied Ivory soap saw an opportunity in post-recession frugal consumers: In an effort to save money, they didn't want to buy myriad soaps for different family members. So Ivory's ...
Origins: In 1878, managers at Procter & Gamble's soap and candle factory in Cincinnati, Ohio, were puzzled by consumer requests for more of "the soap that floats." The company had recently introduced ...
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