This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. JCPenney is partnering with model and entrepreneur Ashley ...

Don’t hide your curves — show them off. That’s the message of the Ashley Graham Only at JCPenney plus-size collection launching Thursday at 325 JCPenney stores and on jcp.com. It’s a three-year ...

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

In the first few seconds of JCPenney's new #HereIAm campaign, Jes Baker, the author of Things No One Will Tell Fat Girls, stares into the camera and asks, "Would my life be better if I were thinner?" ...

For the first time, shoppers at South County Center’s JCPenney store can find brands available elsewhere in the store — including Liz Claiborne and Bisou Bisou — in plus sizes with the same ...

Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly in the world of fashion apparel. But model and plus-size advocate Ashley Graham, ...