a new leaping-jaguar mark, and a video ad that showed models doing things like painting a wall, holding a sledgehammer, and gathering in a pink desert without any cars in sight. The video ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

Part of that rebrand is a new car, one that is almost as controversial as Jaguar's ad. That car, the Jaguar Type 00, has now been spotted testing on the road in Spain. It's not any less polarizing ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

First, it doesn’t actually feature a Volvo—or a car of any kind. Before anyone jumps to conclusions and assumes this is a rehash of what Jaguar recently did, hear this: the entire ad is a creation of ...

but I can sum up my reaction to the Jaguar rebranding in one word: ‘Sad.’ This latest rebranding tosses aside heritage in favor of perfume-ad slogans, ugly typography and concept cars that the ...