These new logos will help to ram home the point that everything has changed at Jaguar, from styling and branding to the company mission. Jaguar has created a new wordmark that combines upper and ...

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, according to the company. It debuts alongside a new prancing “leaper ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...