It’s one thing to put sports stars in underwear ads. It’s something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

“Mad Men” star Jon Hamm may be set for life. When it comes to underwear, that is . Jockey has offered the famous actor a lifetime supply of underwear to help him keep his “privates” out of the ...

Here's what you get when you've the MVP of the World Series besides a free Chevy truck: Your own pair of underwear. Sort of. Jockey has quickly made 2,000 pair of limited edition "Mad Bum" underwear ...