The masterminds behind the famous Michael Jordan-Larry Bird commercial had almost total creative freedom while coming up with the spot. McDonald’s chief marketing officer Paul Schrage only stipulated ...

Michael Jordan was a game-changer on the court as soon as he was drafted. But MJ also was an instant game-changer off the court, eschewing the popular Converse for the still-under-the-radar Nike and ...

Basketball fans everywhere are celebrating the NBA on Christmas Day. Sneakers are just as synonymous with the holidays as basketball, and hoopers have been able to count on Jordan Brand every ...

Following Kevin Durant's decision to leave Oklahoma City this past summer, it's clear that his relationship with former teammate Russell Westbrook isn't what it once was. Not only has it been ...

Imagine, if you will, for a moment, Michael Jordan's "Air Jordan" sneakers were banned. Well, you don't really need to imagine that because it actually happened, and it centers around the newest Nike ...

Despite being more then a year and half away, Burton’s sub-line Idiom has already begun the initial stages of planning. With the experience and creativity of both Hiroshi Fujiwara and jeffstaple at ...