For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...
Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...
Carlos Alcaraz in the new Nike ad. Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and ...
Holy marketing genius, Nike just pulled off something pretty spectacular. After nearly four decades of “Just Do It” being the most recognizable slogan in sports, the swoosh decided it was time to hand ...
Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to receive this in your email every Wednesday morning? Subscribe here, it’s free.) Name-dropped today: Costco, Tom ...
Tyler, The Creator is the new voice of Nike. At least, the Grammy winner is the voice of Nike’s newest ad campaign. The iconic sports apparel is tweaking its famous “Just Do It” slogan after almost 40 ...
Companies and brands often attempt to avoid taking strong public positions out of fear of alienating customers, but Nike is running straight into the political fray. Four days before a new NFL season ...
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