I’m loving this sage green color. It gives you a pop of color while still matching with all of your neutrals. Like this ...

If you buy something through my links, I may earn a commission. Athleisure is the best type of look because it’s not ...

Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...

Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

Kawaii is anime's cutest side: from the hamster-sized sweat droplets when someone is stressed, to the iridescent blushing when someone is embarrassed. Its ultimate embodiment is the chibi, a style ...

In mid-June, nail artist Mei Kawajiri posted photos to her Instagram page celebrating nearly 25 weeks of pregnancy. The selfies showcased her growing bump peeking out between short shorts and a ...

Editor’s note: This series showcases what we are calling “kawaii” (cute) items made locally in the iconic Japanese city. Kyomiori Ltd. handles cosmetic products under the concept of "traditional ...