A group of Japanese auto industry companies along with a major Chinese automaker and supply firms has launched a new electric ...

Chery’s global appetite shows no sign of slowing, and the Chinese brand has now identified its next target: Japan’s kei car segment. The company is taking part in a newly formed joint venture built ...

Although Donald Trump doesn't understand why people in Asia don't buy our cars, the main reason is actually pretty simple. Most of their roads and cities are built for much smaller vehicles — like ...

Every so often, an automaker decides to walk straight into the lion’s den. Chinese giant BYD is doing exactly that by taking on Japan in one of its most tightly held automotive arenas. And it’s not ...

Kei cars, or “kei jidōsha,” are a unique segment of the Japanese automotive industry known for their compact size, fuel efficiency, and affordability. These small vehicles have played an essential ...

Kei cars are, by definition, small. Designed specifically to drive on the roads of Japan, they are the smallest vehicles allowed on the country's expressways, and are most commonly encountered in the ...

In an era of supersized pickups and SUVs, Kei cars and trucks bring a (very) little piece of Japan to the United States. Getting one on the road can be complicated. The Capital Kei Car Club is one of ...

Sitting in the Oval Office this month, President Trump went on one of his trademark riffs, an aside about vehicles that are popular in Asia but impossible to buy new in the United States. "They have a ...

While not as popular outside of Japan and sometimes ever ridiculized, these five mini-sports cars proved that you don't need big power to have fun, becoming icons in the process. The kei (short for ...

Small engines, big ideas: see how kei cars redefined urban cars and inspired city-friendly designs everywhere. Japan’s kei car regulations encouraged compact, efficient vehicle innovation after World ...