Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Korean beauty has taken the skincare world by storm, and for good reason! With their innovative formulas and dedication to glowing, flawless skin, Korean beauty products offer something for every ...

Kim Kardashian is making perfect use of her time in Korea. The reality TV star recently shared an Instagram update from her trip to the country with friends. Her photo carousel featured the ...

After three years of rigorous preparation, Asia Society Korea Center is pleased to announce the launch of Part 4 of the Korean Wave Initiative: a documentary called Korean Beauty. Fair skin, a ...

The K-beauty craze has been going strong for years, after first taking off in the Western world in 2011 with the introduction of BB creams—blemish balm creams—which had been popular in South Korea ...