PITTSBURGH (KDKA) -- Kraft is turning to social media to create their Super Bowl commercial, meaning you could be featured in the ad during the Big Game! "Why just watch Big Game commercials when you ...

"Social media is supposed to connect people, but I think it does more to divide people," Kraft tells PEOPLE exclusively, while talking about his new Super Bowl ad Natasha Dye is a writer-reporter for ...

No two Super Bowl commercials are the same. But this year, Kraft's Super Bowl commercial is fundamentally different than any other televised ad out there because it was built from scratch on the fly ...