Over the years, we’ve seen some big changes in tires—namely, their technology and how they are marketed. The recent trend is in the extreme summer performance tire, which has become a niche market. As ...

Kumho Tire’s best-selling tire Ecsta HS51 ranked No. 1 in the latest contest for summer tires, and gained an “Exemplary” rating by Auto Bild, the company said Wednesday. Auto Bild, a renowned German ...

ATLANTA—Kumho Tire USA Inc. is refreshing its high-performance tire lineup, launching the Ecsta PA51 as its featured all-season ultra-high performance tire, replacing the Ecsta PA31 and Ecsta 4XII in ...

Apparently, Kumho’s skid ‘n’ sniff tires are going out to the “trend-setting, fashion-conscious drivers” who want their cars to rock something that no one else has: the sweet smell of lavender. Now ...

You know, many of us kind of don’t give our tires enough thought when it’s time for replacements. However, since these are the parts that make direct contact on the ground, a key safety item, they ...

Kumho Tire will expand the size of its high-performance tire Ecsta PS71 to offer the product to more motorists starting next year, the company said Thursday. Over 10 tire sizes of the Ecsta PS71, ...