The enduring appeal of Lego comes not from the complexity of the sets, nor the adorable minifigure versions of pop culture icons, but from the build process itself, and turning a box of seemingly ...

Lego has made amateur architects out of millions of kids, not to mention their parents. Their sets do have a problem with longevity, though, and it’s not so much that those tiny bricks aren’t durable ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Regardless of whether we’re stuck in isolation or not, I think we can all agree that building LEGO is really bloody enjoyable. Whether you’re building your dream house as a six-year-old, or forking ...

When Matthew Shifrin turned 13, he got a birthday present from his family friend Lilya Finkel that changed his life. "Lilya came over to my house and with her she brought this big cardboard box and ...

In September, former Milwaukee resident Todd Elliott introduced the world to his Brewers Famous Racing Sausages Lego set. The set ― which Elliott intends to become an official Lego product with the ...

Matthew Shifrin works to make LEGO kits accessible to blind people. Along with help from his family friend Lilya Frinkel, Shifrin became an expert LEGO model builder, developing a scheme to translate ...

When I was 10 years old, I built a monster truck out of Legos. It had a four-speed transmission and fully working transfer case, so you could switch from two- to four-wheel drive. It had articulating ...