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LEGO Death Star Set Custom Upgrade - Star Wars $1000 Set Improved

The LEGO Group has officially unveiled the UCS Death Star, one of the biggest and most expensive Star Wars models to date. Currently set to release on October 1st, there are numerous differing ...
CNBC

Star Wars was the first Lego license — 25 years later, it's stronger than ever

Disney's Star Wars and Lego are celebrating 25 years of partnership. The team-up was the first time Lego had struck a licensing deal and became a framework for other franchises. Since 1999, Lego Star ...
Marketing Dive

Why Lego turned the Sphere into the Death Star to showcase innovation

The Lego Group on Jan. 7 recreated an iconic moment from “Star Wars,” transforming Sphere in Las Vegas into the Death Star and letting fans relive the film’s climax via an interactive experience. The ...
CBS7 on MSN

First Midland Brick Convention bringing LEGO artists, displays to West Texas

For the first time ever, the Midland Brick Convention is coming to Midland on July 11-12, bringing massive LEGO displays, ...