The XM is outselling the exotics, but you could easily argue this headline-grabbing victory isn’t quite the flex it looks ...

At last weekend’s Pikes Peak International Hill Climb, BMW had Lamborghini in its crosshairs. Sometimes when you play with a bull you get the horns though and the XM’s attempt at climbing the peak ...

As Lamborghini is known for their outstanding appeal and demand, with power being a top priority for consumers, the need to throw a curveball at consumers had them chomping at the bit waiting for ...