Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Chronic diseases such as diabetes, cardiovascular disease and inflammatory disorders present enduring health challenges that demand proactive self‐management strategies. Health behaviour change ...

Behavior change interventions for physical activity promotion encompass a spectrum of strategies designed to support individuals in adopting and maintaining active lifestyles. Underpinned by ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...