Every time I watch my favorite TV show, I have to sit through commercial breaks. And I don't mind. If you subscribe to more than one service's premium ad-free tier, the costs add up quickly. To go ad-free, you're paying an extra $10 for Netflix, $6 for ...

Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts

TVs offer us an escape from the real world. After a long day, sometimes there’s nothing more relaxing than turning on your TV, tuning into your favorite program, and unplugging from the realities around you. But what happens when divisive, potentially ...

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically destroyed Kansas City on Sunday, Eagles fans were no doubt ...

David Pogue is a six-time Emmy winner for his stories on "CBS Sunday Morning," where he's been a correspondent since 2002. Pogue hosts the CBS News podcast "Unsung Science." He's also a New York Times bestselling author, a five-time TED speaker, and host ...

Leveraging Magnite's technology, ITV's new GenAI Ads Manager platform aims to widen the market for new-to-TV advertisers

The California law is patterned after federal law, extending the rules of the Commercial Advertisement Loudness Mitigation (CALM) Act to streamers in the state. The 2010 CALM Act was passed by Congress and mandates commercials have the same average volume as the programs they accompany, according to the Federal Communications Commission (FCC).