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The No Pants Subway Ride in New York was canceled again this year. In contrast, Levi’s is currently celebrating the choice to wear pants. The company’s “150 years of the 501” campaign is focusing on ...

Born in 1873 and loved by everyone from Hailey Bieber to Patti Smith, this is the story of the first and original jean They’ve been worn by a cowgirl poet, an astronaut, a bull rider, and too many ...

At the Eureka Innovation Lab in San Francisco, testing is underway, but you won't find a white coat in this laboratory. Here, you're more likely to find a pair of jeans - denim jeans, loaded into ...

When you toss an aluminum can or a cardboard box into your recycling bin, it will (hopefully) eventually become something new. What would it take to do the same with clothing? For a decade, the ...

The Levi’s® 501® is one of the most enduring style icons and only gets better with time. Since its creation in 1873, wearers have found countless ways to make the Levi’s® 501® their own – a testament ...

Levi's taps Hailey Bieber as the first face of its 501 jeans brand, with stylist Karla Welch helping to photograph. By Ericka Franklin, Lindsay Weinberg Hailey Bieber has her Coachella look ready to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Celebrities have been sporting Levi’s 501 jeans for decades, so you can’t go wrong with this timeless ...