Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

Add Yahoo as a preferred source to see more of our stories on Google. It might be ones of the best car logos of all time, but it seems people can't decide what they're actually looking at when it ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

BMW's simple blue-and-white logo is getting a refresh for incoming models from February onwards, starting with the new 2027 iX3, as first reported by BMW Blog. In fact, the change to the brand's ...

It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel logo a ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...

A subtle update gives BMW’s roundel a satin black finish and slimmer letters, first seen on the Neue Klasse iX3. BMW hosted a change at the beginning of this decade when it unveiled a flat, ...