The immigrant seamstress who marketed the first uplift bra was profiled by Time magazine in 1960. The previous year her company, Maidenform, had done $34 million in business. This excerpt describes ...
In the 1950s and 60s, Maidenform ran a series of ads with the slogan, “I dreamed.” In one, a woman “won the election in my Maidenform bra.” In another, a woman “opened the World Series in my ...
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