A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Algorithms, artificial intelligence (AI) and machine learning are at the forefront of a brand-new era. Marketing agencies need to take notice of this wave and other trends and adapt accordingly. In ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Advertising account analysts usually work for advertising agencies or media companies. Many of these agencies are small operations with strong creative and analytical teams. They may report to ...

In the meantime, opinions swirl and predictions fill up LinkedIn. But with many marketers opting for a cautiously optimistic ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...