Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the constant transformation of what would become a new state of living — one that meant being "displaced" and ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

There is nothing wrong with clients who like to be involved in the process of creative executions. Most agencies welcome input from their clients and indeed find that the more involved and earlier ...

A study of current strategic plans across higher education indicates that colleges and universities still consider marketing to be primarily a promotional function. What makes a strategic plan ...

In a world awash with information, clarity in communication can be the key to B2B marketing success. Steve Woodruff, who has 3+ decades of experience in sales, marketing, and consulting, shares his ...

According to LinkedIn, communication is one of the most in-demand skills employers look for during the hiring process. Professionals in just about any industry can increase their employability and ...