Creating a customer for life isn’t done through promotional activities or pricing strategies. It’s done by activating and evoking emotions. The holidays are here, so let's take a trip down my own ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

Contrary to some preconceptions, the B2B buyer is not a faceless, emotionless corporate ‘robot’ solely interested in the practical functionality and ROI of a product or service. Claire Weekes explores ...

Emoticons have rebranded to emojis and the feelings they represent are vital to B2B marketing success. Jessica McGreal reveals why you need to put the emotion back in to marketing B2B marketing is ...

There’s a widening gap between what brands say and what people feel—and that is why a different kind of marketer is ...

Sponsored article: Video and brand marketing are all about engagement. Break down "engagement", and you get a potent mix of attention, awareness and understanding. Let's unpack all of this. There's a ...

For decades, the measure of business leadership was simple: Innovate faster. Scale bigger. Operate more efficiently. The leaders who could deliver those results satisfied their shareholders, became ...

Chartered Marketer with 10+ years experience in market development in domestic and export markets for leading Northern Ireland companies; TotalMobile Ltd, Ulster Carpets and HeartSine Technologies. An ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...