Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

From spotting red flags early to prioritizing global experience, here are my top nine strategies for cultivating marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As mentioned in my previous article, "Technology And Society: Can Marketing Save The World?" ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to ...

Modern technological and communication advances have made it easier than ever for businesses to market their products and services internationally. Before new market entry, a company should conduct a ...

(L-R) Deanna Reitman of DLA Piper; Glenn Reitman of DLA Piper; Sonal Mahida, founder of Verability. Responsible investing has developed over the past 30 years, transforming to its current ...