Building an audience, creating content regularly, analyzing trends—influencing is harder than it looks. If you’re going to put the time and effort into becoming an influencer, you might as well try to ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The social media platform launched advertising in the last quarter of 2015 and brands have ...

Threads is the newest app to take social media by storm. With over 150 million downloads, brands and marketers alike are eyeing the platform. Insider spoke with influencer marketing experts and ...