The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...

It would be apt to call the last two years the best of times and the worst of times for marketing professionals. A stable economy means they've marketed their organizations' or clients' brands to new ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

WARC has released the annual review of its Global Marketing Index (GMI) over the 12 months of 2021, which it says marks the strongest year ever for marketing budgets globally, led by growth in digital ...

Marketers face the prospects of complying with existing consumer data privacy laws, grappling with new ones expected in 2022 and managing customer data — all while dealing with forces like third-party ...

If there's one thing I have learned this year, it's that everyone - every martech brand, every agency, thought leader, and expert think they know how you should do marketing right. And the truth is - ...

You might have noticed that we Brits are somewhat obsessed with the weather. I think it’s something we literally “soaked up” during our formative years. Only after living in New York for years did I ...

Jamie Kingsley, COO & cofounder at The PR Genius & founder of JTK Ventures, has delivered global coverage for over 300 Web3/AI projects. If you're a founder in the decentralized finance (DeFi) or ...