Add Yahoo as a preferred source to see more of our stories on Google. iced matcha latte next to whisk, milk, and matcha water - kazoka/Shutterstock Matcha is a trend that doesn't seem to be going ...

Matcha has many advantages as a coffee alternative and is cementing its place in the alternative beverage market.

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

With its photo-worthy green hue and buzzy caffeine content, matcha is the trendy tea that's popping up on your favorite coffee shop menu. Not only is matcha visually pleasing, it also has a unique ...

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

A U.S. matcha boom is straining Japan’s tea supply chain, while one Shizuoka producer uses solar-powered farming to build a ...

Matcha may have been used in traditional tea ceremonies in Japan since the seventh century, but today you’re more likely to see the green tea’s Instagrammable froth all over your feed. However, matcha ...

CHAGEE brings a new way to enjoy matcha, built on a pure and simple basis. The launch is brought to life through a ...

The distinctive emerald-green powder has transformed from an ancient Japanese tradition into a modern wellness phenomenon. Matcha’s journey from ceremonial tea houses to mainstream coffee shops ...

Sipping delicious matcha or ube latte while shopping? Sign us up!