Created as an attempt to read cultural events in scientific terms, the field of memetics has flitted about in theoretical realms since the mid-'70s, when biologist Richard Dawkins devised the notion ...

Zendaya has addressed the viral Zendaya Hat Theory, saying she was just as “confused” by the “brain rot” conspiracy that overtook the internet as the rest of us. ICYMI, Zendaya unlocked a conspiracy ...

Don't believe me? There is cultural theory to back it up. Wait, where are you going... Seriously though, as Richard Dawkins, the evolutionary biologist and ethologist who coined the word "meme" said, ...