The Microsoft Audience Network will automatically adjust advertising campaign bids in real-time to increase the chances of a conversion. The company says that as of April 24, 2023, manual bidding will ...

Microsoft announced that the Microsoft Advertising Editor now works with the Microsoft Audience Network. Previously, you were only able to manage your audience network campaigns within the web console ...

Microsoft Advertising released a model into general availability that it calls “last-touch attribution for automated bidding” on the Microsoft Audience Network this week. Daniel Godoy, evangelist at ...

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click ...

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care ...

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements.

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. Microsoft piloted video ads in September 2021 in select countries.