Search engine giant Google recently announced a move away from its decade-old universal analytics platform to embrace a post-cookies, multi-channel attribution future with its new system, Google ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

At an ADWEEK panel, leaders from GroundTruth and iHeart Media stressed audio’s ability to build trust and enhance measurable outcomes when part of multi-channel campaigns. They cited audience ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and turn high-intent leads. HOUSTON, TX, UNITED ...