Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel has reversed its controversial rebrand and will revert remodeled restaurants to their original design, announced the company in its most recent earnings call. The company reported ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

The reverse transformation of Cracker Barrel Old Country Store restaurants is underway. Cracker Barrel on Monday morning shared a social media post that included a 32-second video of the "Old Timer" ...