How NBC is using inspiration from its past to bring Victor Wembanyama, NBA to life

NBC is balancing nostalgia with a nod to the future in its return to broadcasting the NBA. Wembanayma is the perfect bridge.
The New York Times

NBC touted Michael Jordan’s participation in its NBA revival. The reality fizzled

Michael Jordan has been far more engaged with NASCAR on Fox than NBA on NBC. Matt Kelley / Getty Images The iconic Chicago Bulls 1990s intro music from The Alan Parsons Project filled Radio City Music ...
National Basketball Association

NBC thrilled with Year 1 of NBA deal, touts 'On The Bench' as one of the season's successes

NBC Sports touted many highlights from their 1st season back in the NBA business, including the 'On The Bench' innovation. Tim Reynolds | The Associated Press Expect more of NBC’s “On The Bench” ...