Dive Insight: The NFL is leveraging popular characters and young consumer interest around Roblox to hype up Super Bowl LVIII and its family-friendly simulcast on Nickelodeon. Advertising inventory for ...

Starting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Universe Football" to participate in football challenges themed after Christmas Day football matchups.

Boss is teaming up with the NFL and metaverse game developer Gamefam to integrate its products into a Roblox game as the 2023-2024 season kicks into full gear, per information shared with Marketing ...