Athletic footwear and apparel company Nike filmed commercials for basketball products in the South Gym from 7 a.m. to 7:30 ...

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

Nike’s newest ad campaign quickly became a hit, thanks to a powerful pairing of Jalen Brunson and Natalia Bryant. The New York Knicks star shot the commercial for Kobe Bryant’s legendary Nike sneakers ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. But Huston contains multitudes, as explored in the latest ad ...

NEW YORK -- Clutching his young daughter in his arms, LeBron James said on Tuesday that he "stands with Nike," a clear reference to the company's Colin Kaepernick ad campaign. The basketball superstar ...

This article is published by AllBusiness.com, a partner of TIME. Advertising has the power to shape culture, influence behavior, and create unforgettable moments. Over the years, some ad campaigns ...

Nike is trying* to corner the the big butt market. The company's latest ad is a spunky manifesto for women with well-endowed behinds. On her tiptoes, with fists clenched, the Nike model celebrates her ...