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What Biggest Brands Looked Like When They Began

When you think of Apple, you probably picture that sleek bitten apple. When McDonald’s comes to mind, it’s those golden ...
Campaign Asia

Why do it, Nike? What makes a good brand logo?

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...