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Back to Drawing Board for Michael Jordan as Sabrina Ionescu Beats the Billionaire in His Own Game Once Again
Sabrina Ionescu’s success is a quiet change happening one move at a time. The post Back to Drawing Board for Michael Jordan ...
Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...
Inside the clandestine Sonny Vaccaro-Michael Jordan meeting that changed Nike and sports forever
Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...
How The Once Banned Air Jordan Became One Of The Most Worn Sneakers In The NBA
Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...
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'Isn't just a brand but a movement' : Nike announces partnership with Kim Kardashian eyeing to replicate Michael Jordan's 'Jordan' shoes success
Nike initiated a historic partnership with Kim Kardashian's shapewear-turned-lifestyle brand Skims, bringing NikeSkims-the ...
Sonny Vaccaro Saw Something "Special" In Michael Jordan Before Changing Shoe Game
Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from Sonny Vaccaro, who is considered th ...
Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes
Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies ...