Whether setting up goals for lead nurturing prior to its implementation or evaluating your already-existing strategy, there are certain key metrics that can not only prove the effectiveness of your ...

Jason Bahnak is the Co-founder and Chief Marketing Officer at Abstrakt, where he leads omnichannel growth and sales enablement strategies. There’s a point in many revenue meetings where everyone ...

Sellers have limited hours each day, and most of those are spent on immediate sales opportunities—buyers with an identified need and a timeline to act. These buyers deserve most of your focus. But ...

As a good businessperson, you invest in delivering excellent customer service. Current customers are great sources of higher-margin repeat business, and of a flow of referrals to new customers. The ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...

Chances are that you've heard of lead nurturing and are even using it, to some degree, within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure that long-term leads and ...