Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

In the announcement, Google cited Fospha’s Demand Gen and YouTube Playbook, a third-party vendor report. Fospha attributes an ...

Google Ads introduced a small but notable UI tweak — a new icon now appears next to the Optimization Score in the Campaigns table. When hovered over, the icon reveals a quick recommendation, like ...