How do you roll out a sequel to the most successful TV infomercial-marketed home fitness program of all time? Surprisingly, not with a TV infomercial. Santa Monica’s Beachbody LLC in a couple of weeks ...
When the infomercial company Beachbody introduced a $120 set of home fitness DVDs called P90X in 2005, the product bombed. Even Carl Daikeler knew it was a long shot–would home shoppers really sign up ...
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