Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, ...

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but ...

Pay-per-click activity is simple to achieve in a six-step weekly workflow, says Elisa Gabbert, content marketing manager at Wordstream After looking at data from thousands of paid search accounts, ...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look ...

PPC pros who underestimate the impact automation will have on their professional lives risk missing out on a great transformation. I’ve been writing about the ways automation is transforming PPC for a ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...