From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.

Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered ...

SAN FRANCISCO--(BUSINESS WIRE)--Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, has ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

Over the past decade, digital marketers have witnessed a dramatic shift in how search budgets are allocated. In the past decade, companies were funding SEO teams alongside PPC teams. However, a shift ...

For decades, search engine optimization (SEO), pay-per-click (PPC) advertising and paid media strategies have been grounded in one central truth: If you could optimize your content to appeal to Google ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

San Francisco-based independent agency takes home the award for its work with customer engagement leader Customer.io Leading marketing industry publication Search Engine Land recently announced that ...